{"id":2214,"date":"2025-07-11T11:11:15","date_gmt":"2025-07-11T09:11:15","guid":{"rendered":"https:\/\/www.slsb.fr\/lp\/?p=2214"},"modified":"2025-07-11T11:11:15","modified_gmt":"2025-07-11T09:11:15","slug":"pekin-express-au-centre-commercial-la-part-dieu","status":"publish","type":"post","link":"https:\/\/www.slsb.fr\/lp\/2025\/07\/11\/pekin-express-au-centre-commercial-la-part-dieu\/","title":{"rendered":"P\u00e9kin Express au centre commercial La Part-Dieu"},"content":{"rendered":"

Durant ce dernier jour de cours, nos \u00e9l\u00e8ves de 1\u00e8re commerce en alternance ont particip\u00e9 \u00e0 un jeu de piste p\u00e9dagogique au centre commercial\u00a0La Part-Dieu\u00a0\u00e0 Lyon.<\/p>\n

L\u2019objectif ? Mener une enqu\u00eate terrain sur la\u00a0fixation des prix, les\u00a0promotions, les\u00a0soldes\u00a0et les\u00a0services associ\u00e9s\u00a0en magasin.<\/p>\n

Par \u00e9quipes, les \u00e9l\u00e8ves ont arpent\u00e9 les all\u00e9es du centre pour rep\u00e9rer les strat\u00e9gies commerciales utilis\u00e9es par les enseignes. Pour valider chaque mission, les \u00e9l\u00e8ves devaient se prendre en photo. Chaque mission les amenait \u00e0 observer, comparer, questionner et parfois m\u00eame interagir avec le personnel en boutique.<\/p>\n

Ils ont d\u00fb faire preuve de sens de l\u2019observation, d\u2019analyse commerciale et d\u2019un soup\u00e7on de cr\u00e9ativit\u00e9 pour relever les d\u00e9fis. Le tout dans une ambiance dynamique, inspir\u00e9e de l\u2019\u00e9mission P\u00e9kin Express !<\/p>\n

Une exp\u00e9rience concr\u00e8te et ludique pour mieux comprendre les r\u00e9alit\u00e9s du commerce en situation r\u00e9elle.<\/p>\n

 <\/p>\n

Yacine Idelarbi , Formateur Commerce-Vente<\/p>\n

\"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Durant ce dernier jour de cours, nos \u00e9l\u00e8ves de 1\u00e8re commerce en alternance ont particip\u00e9 \u00e0 un jeu de piste p\u00e9dagogique au centre commercial\u00a0La Part-Dieu\u00a0\u00e0 Lyon. L\u2019objectif ? Mener une enqu\u00eate terrain sur la\u00a0fixation des prix, les\u00a0promotions, les\u00a0soldes\u00a0et les\u00a0services associ\u00e9s\u00a0en magasin. Par \u00e9quipes, les \u00e9l\u00e8ves ont arpent\u00e9 les all\u00e9es du centre pour rep\u00e9rer les strat\u00e9gies […]<\/p>\n","protected":false},"author":7,"featured_media":2216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"\nP\u00e9kin Express au centre commercial La Part-Dieu - Lyc\u00e9e Professionnel<\/title>\n<meta name=\"description\" content=\"Durant ce dernier jour de cours, nos \u00e9l\u00e8ves de 1\u00e8re commerce en alternance ont particip\u00e9 \u00e0 un jeu de piste p\u00e9dagogique au centre commercial\u00a0La Part-Dieu\u00a0\u00e0 Lyon. L\u2019objectif ? Mener une enqu\u00eate terrain sur la\u00a0fixation des prix, les\u00a0promotions, les\u00a0soldes\u00a0et les\u00a0services associ\u00e9s\u00a0en magasin. Par \u00e9quipes, les \u00e9l\u00e8ves ont arpent\u00e9 les all\u00e9es du centre pour rep\u00e9rer les strat\u00e9gies commerciales utilis\u00e9es par les enseignes. Pour valider chaque mission, les \u00e9l\u00e8ves devaient se prendre en photo. Chaque mission les amenait \u00e0 observer, comparer, questionner et parfois m\u00eame interagir avec le personnel en boutique. Ils ont d\u00fb faire preuve de sens de l\u2019observation, d\u2019analyse commerciale et d\u2019un soup\u00e7on de cr\u00e9ativit\u00e9 pour relever les d\u00e9fis. 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