{"id":2799,"date":"2026-03-25T18:30:20","date_gmt":"2026-03-25T17:30:20","guid":{"rendered":"https:\/\/www.slsb.fr\/es\/?p=2799"},"modified":"2026-03-25T18:30:20","modified_gmt":"2026-03-25T17:30:20","slug":"une-etude-de-marche-grandeur-nature-en-presque-ile","status":"publish","type":"post","link":"https:\/\/www.slsb.fr\/es\/2026\/03\/25\/une-etude-de-marche-grandeur-nature-en-presque-ile\/","title":{"rendered":"UNE \u00c9TUDE DE MARCH\u00c9 GRANDEUR NATURE EN PRESQUE \u00ceLE"},"content":{"rendered":"<p>Le vendredi 13 f\u00e9vrier dernier, les \u00e9tudiants apprentis de 1\u00e8re et 2\u00e8me ann\u00e9es du BTS Management Commercial Op\u00e9rationnel ont particip\u00e9 \u00e0 un rallye d\u2019\u00e9tude de march\u00e9 au c\u0153ur de la Presqu\u2019\u00eele de Lyon. R\u00e9partis en quatre \u00e9quipes, ils avaient pour mission de mener une v\u00e9ritable enqu\u00eate de terrain entre la place Bellecour et la place des Terreaux. L\u2019objectif : analyser l\u2019attractivit\u00e9 commerciale du secteur et imaginer un nouveau concept d\u2019enseigne capable de s\u00e9duire des investisseurs.<br \/>\nChaque groupe a travaill\u00e9 autour d\u2019un univers commercial sp\u00e9cifique : la tech et les services connect\u00e9s ; le sport et lifestyle ; la restauration rapide ; et le commerce responsable, engag\u00e9 et local.<br \/>\nDurant toute la matin\u00e9e, les \u00e9tudiants ont observ\u00e9 les flux de passants, \u00e9tudi\u00e9 les enseignes pr\u00e9sentes, analys\u00e9 les comportements d\u2019achat et compar\u00e9 les strat\u00e9gies commerciales des concurrents. Ces observations leur ont permis de construire une \u00e9tude de march\u00e9 concr\u00e8te et d\u2019identifier les opportunit\u00e9s de d\u00e9veloppement dans cette zone tr\u00e8s dynamique.<br \/>\n\u00c0 l\u2019issue de cette immersion, chaque \u00e9quipe a pr\u00e9sent\u00e9 son projet devant un jury d\u2019investisseurs, \u00e0 l\u2019aide d\u2019un pitch dynamique de 10 min pr\u00e9par\u00e9 en deux heures. Chaque groupe a propos\u00e9 un travail de qualit\u00e9, d\u00e9taill\u00e9 et pertinent quant aux r\u00e9alit\u00e9s du commerce en centre ville.<\/p>\n<p>Le premier prix a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 l\u2019\u00e9quipe \u00ab Sport et lifestyle \u00bb, compos\u00e9 de Clarens, Nils, Marc-Antoine, Darius et Antoine, dont le projet s\u2019est distingu\u00e9 par l\u2019originalit\u00e9 de leur concept.<br \/>\nF\u00e9licitations \u00e0 tous !<\/p>\n<p style=\"text-align: right\"><em>Loris Fl\u00e9chon, responsable des BTS en apprentissage<\/em><br \/>\n<em>Avec la participation de Gr\u00e9gory Guichard et<\/em><br \/>\n<em>Manuel Chapon, formateurs en BTS MCO<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-2800\" src=\"https:\/\/www.slsb.fr\/es\/wp-content\/uploads\/sites\/6\/2026\/03\/WhatsApp-Image-2026-02-13-at-17.07.27-1-300x225.jpeg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.slsb.fr\/es\/wp-content\/uploads\/sites\/6\/2026\/03\/WhatsApp-Image-2026-02-13-at-17.07.27-1-300x225.jpeg 300w, https:\/\/www.slsb.fr\/es\/wp-content\/uploads\/sites\/6\/2026\/03\/WhatsApp-Image-2026-02-13-at-17.07.27-1-1024x768.jpeg 1024w, https:\/\/www.slsb.fr\/es\/wp-content\/uploads\/sites\/6\/2026\/03\/WhatsApp-Image-2026-02-13-at-17.07.27-1-768x576.jpeg 768w, https:\/\/www.slsb.fr\/es\/wp-content\/uploads\/sites\/6\/2026\/03\/WhatsApp-Image-2026-02-13-at-17.07.27-1-1536x1152.jpeg 1536w, https:\/\/www.slsb.fr\/es\/wp-content\/uploads\/sites\/6\/2026\/03\/WhatsApp-Image-2026-02-13-at-17.07.27-1.jpeg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img decoding=\"async\" class=\"alignnone size-medium wp-image-2801\" src=\"https:\/\/www.slsb.fr\/es\/wp-content\/uploads\/sites\/6\/2026\/03\/WhatsApp-Image-2026-03-12-at-07.22.04-4-300x225.jpeg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.slsb.fr\/es\/wp-content\/uploads\/sites\/6\/2026\/03\/WhatsApp-Image-2026-03-12-at-07.22.04-4-300x225.jpeg 300w, https:\/\/www.slsb.fr\/es\/wp-content\/uploads\/sites\/6\/2026\/03\/WhatsApp-Image-2026-03-12-at-07.22.04-4-1024x768.jpeg 1024w, https:\/\/www.slsb.fr\/es\/wp-content\/uploads\/sites\/6\/2026\/03\/WhatsApp-Image-2026-03-12-at-07.22.04-4-768x576.jpeg 768w, https:\/\/www.slsb.fr\/es\/wp-content\/uploads\/sites\/6\/2026\/03\/WhatsApp-Image-2026-03-12-at-07.22.04-4-1536x1152.jpeg 1536w, https:\/\/www.slsb.fr\/es\/wp-content\/uploads\/sites\/6\/2026\/03\/WhatsApp-Image-2026-03-12-at-07.22.04-4.jpeg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le vendredi 13 f\u00e9vrier dernier, les \u00e9tudiants apprentis de 1\u00e8re et 2\u00e8me ann\u00e9es du BTS Management Commercial Op\u00e9rationnel ont particip\u00e9 \u00e0 un rallye d\u2019\u00e9tude de march\u00e9 au c\u0153ur de la Presqu\u2019\u00eele de Lyon. R\u00e9partis en quatre \u00e9quipes, ils avaient pour mission de mener une v\u00e9ritable enqu\u00eate de terrain entre la place Bellecour et la place [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":2800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UNE \u00c9TUDE DE MARCH\u00c9 GRANDEUR NATURE EN PRESQUE \u00ceLE - P\u00f4le sup\u00e9rieur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.slsb.fr\/es\/2026\/03\/25\/une-etude-de-marche-grandeur-nature-en-presque-ile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UNE \u00c9TUDE DE MARCH\u00c9 GRANDEUR NATURE EN PRESQUE \u00ceLE - P\u00f4le sup\u00e9rieur\" \/>\n<meta property=\"og:description\" content=\"Le vendredi 13 f\u00e9vrier dernier, les \u00e9tudiants apprentis de 1\u00e8re et 2\u00e8me ann\u00e9es du BTS Management Commercial Op\u00e9rationnel ont particip\u00e9 \u00e0 un rallye d\u2019\u00e9tude de march\u00e9 au c\u0153ur de la Presqu\u2019\u00eele de Lyon. R\u00e9partis en quatre \u00e9quipes, ils avaient pour mission de mener une v\u00e9ritable enqu\u00eate de terrain entre la place Bellecour et la place [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.slsb.fr\/es\/2026\/03\/25\/une-etude-de-marche-grandeur-nature-en-presque-ile\/\" \/>\n<meta property=\"og:site_name\" content=\"P\u00f4le sup\u00e9rieur\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-25T17:30:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.slsb.fr\/es\/wp-content\/uploads\/sites\/6\/2026\/03\/WhatsApp-Image-2026-02-13-at-17.07.27-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"rjouve\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"rjouve\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.slsb.fr\\\/es\\\/2026\\\/03\\\/25\\\/une-etude-de-marche-grandeur-nature-en-presque-ile\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.slsb.fr\\\/es\\\/2026\\\/03\\\/25\\\/une-etude-de-marche-grandeur-nature-en-presque-ile\\\/\"},\"author\":{\"name\":\"rjouve\",\"@id\":\"https:\\\/\\\/www.slsb.fr\\\/es\\\/#\\\/schema\\\/person\\\/1e30c9d5995cb312ca476c9bd00d6955\"},\"headline\":\"UNE \u00c9TUDE DE MARCH\u00c9 GRANDEUR NATURE EN PRESQUE \u00ceLE\",\"datePublished\":\"2026-03-25T17:30:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.slsb.fr\\\/es\\\/2026\\\/03\\\/25\\\/une-etude-de-marche-grandeur-nature-en-presque-ile\\\/\"},\"wordCount\":295,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.slsb.fr\\\/es\\\/2026\\\/03\\\/25\\\/une-etude-de-marche-grandeur-nature-en-presque-ile\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.slsb.fr\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/03\\\/WhatsApp-Image-2026-02-13-at-17.07.27-1.jpeg\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.slsb.fr\\\/es\\\/2026\\\/03\\\/25\\\/une-etude-de-marche-grandeur-nature-en-presque-ile\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.slsb.fr\\\/es\\\/2026\\\/03\\\/25\\\/une-etude-de-marche-grandeur-nature-en-presque-ile\\\/\",\"url\":\"https:\\\/\\\/www.slsb.fr\\\/es\\\/2026\\\/03\\\/25\\\/une-etude-de-marche-grandeur-nature-en-presque-ile\\\/\",\"name\":\"UNE \u00c9TUDE DE MARCH\u00c9 GRANDEUR NATURE EN PRESQUE \u00ceLE - 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